At Boot Barn, we have an uncompromising desire to support local communities and the western lifestyle. We partner with local nonprofit organizations, including organizations that support United States Military Veterans and the families of fallen heroes. We offer all active and retired military personnel and first responders a discount on every item, every day. We support small businesses, local artists, and we highlight real people within the western community and use our platform to share their stories. We sponsor over 700 rodeos and local community events every year. More than anything, we celebrate the values of honesty, hard work, ingenuity, and perseverance—offering a piece of the American spirit.